Bjørn Skaarup

When Danish artist Bjørn Skaarup’s iconic bronze sculpture, Hippo Ballerina, was set to return to New York City after a hiatus, SPR was tasked with making a huge media splash. The beloved 2.5-ton copper tutu-clad bronze sculpture has become an icon of New York City and we wanted its return to be the headline of every major local news outlet. We worked with Cavalier Gallery and encouraged locals to #DanceWithHippoBallerina; in return, her presence was plastered all over Manhattan news outlets.