Cube Art Fair

SPR was approached by Cube Art Fair in the middle of the 2020 pandemic to promote their new, innovative format that is safe and accessible to the public. During a time when people were avoiding leaving their homes, we had to figure out a way to bring the art fair to the people and encourage them to #staycreative.

Through a tailored media strategy, we garnered local and national attention surrounding the new format that included artwork shared on over 100 kiosks, newsstands, bus stops and billboards around New York City including a 15,000 sq/ft billboard located in the heart of Times Square. We now work with the fair to promote its editions in Miami and New York City, including establishing them as the first-of-its-kind NFT art show in 2021.